New Tactics Modern Construction Companies Are Using to Attract the Best Truckers

Reliable transport service is key to ensuring that construction work remains on course. Truckers that work for construction companies play a pivotal role by ensuring that building materials and supplies are delivered at the job site when required and in good time. But with the demand for competent and experienced truck drivers reaching a record high, it may be quite difficult for new construction fleet managers to attract the best candidates. 

Smart construction companies know that they have to think out of the box if they want to catch the attention of experienced truckers in both active and passive employment. Here are some of the clever ways that some construction contractors are employing to ensure they get highly skilled drivers to operate their construction trucks.

Use of the Internet

As more and more people all over the world continue to embrace the use of technology as a means of communication, the Internet is fast-becoming a hub for construction companies to reach a large number of potential candidates for trucking jobs. Construction contractors that know how to take advantage of the Internet are turning to social media sites, such as Facebook, Twitter, YouTube and Google+, to recruit the people they need. These social media networks can provide a platform for newcomers to engage with a massive number of both actively and passively employed truckers across the world. 

Through constant engagement and interactions with many truckers on social media platforms, new construction contractors can easily make themselves known out there, making it easy to draw job applications when it is time to recruit truckers. Those who still think that truckers are not early-adopters when it comes to social media usage should definitely think again. 

Offering special incentives

The trucking industry is a highly competitive world where truckers are at a premium. Simply letting a targeted group of truckers know that you have a job opening you need filled isn't enough. If you are to catch their attention, you should tell them what makes your fleet amazing. Offering special incentives, such as sign-on bonuses or pay-per-mile will probably tip the odds of attracting the best truckers in your favour, especially if your competitors do not offer the same perks.

When you are recruiting truck drivers for your construction fleet, it is crucial to keep in mind that there's no single solution to recruiting the best drivers, but observing market trends can go a long way in ensuring a successful recruitment process.